Academic Site Optimization

Case Studies, development, interactive/web design, Marketing and Strategy

Accessibility
– site originally designed with accessibility issues
– use of axe dev tools to assess which elements were problematic – remove elements from template/theme files and fix css to correct contrast issues

Performance
– plugins and other site integrations cause performance and conversion issues on WordPress sites
– use of tag manager and data studio to track appearance of problematic plugins
– metrics include resource-heavy script libraries, plugins that inhibit connection to search engine indexing and fleisch readability scores

Related Posts

Visions and Voices

development

These are screenshots of a custom control panel for a scholarship series called “Visions and Voices.” This control panel needed to be often accessed by many administrators at once. This scholarship campaign was nurtured over a period of just under a year through email, print and social media efforts, culminating in a scholarship contest and … Visions and Voices Read…

River Nile Villages

development

River Nile Villages: Sudanese Education Fund, Website development.Developed mini-CRM to facilitate fundraising to build schools in South Sudan. The CRM was custom-built with all financial resources funneled toward the charitable cause. A grass-roots campaign was initiated to funnel donor traffic to a website. A lead form would collect donor information. The site admin could log … River Nile Villages Read…