Domain Transition for .edu

development

Manage transfer of domain without loss of traffic to facilitate institutional rebrand
Coordinate with internal DNS manager to maintain two domains with Educause

Coordinate with 3rd party SEO team on 301 redirects for domain transfer

Execute bookmarking strategy with on-page alerts to prepare for transfer to new domain

Develop alert and bookmarking system to maintain repeat site visits

Measure use of deprecated domain versus the new domain

Coordinate with 3rd party SEO team to update content in ZMOT landscape

Update listings on Wikipedia, Google Business, Niche, Quora

Collaborators (Matt Campion – Teknicks, Jon Buhagiar – Pittsburgh Technical Institute)

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