Accessibility – site originally designed with accessibility issues – use of axe dev tools to assess which elements were problematic – remove elements from template/theme files and fix css to correct contrast issues Performance – plugins and other site integrations cause performance and conversion issues on WordPress sites – use of tag manager and data …
Expanded google analytics tracking to include using cross domain measurement Academic site was only measuring primary .edu site – Other properties in need of tracking included, 3rd party tools such as: Salesforce, Donor nonprofit org, Campus Virtual Tour Also needed was a shift to GA4. Updated reporting reflects a need to nearly emulate Universal Analytics …
Analytics: Goals and Property Measurement Expansion Read More »
Campaign to educate and train website editors and content admins on various aspects of 248% jump in sessions after content strategy work on Media and Visual Arts microsite View resource materials
Media Visual Arts – Graphic Design – reboot launched around August 30, 2022 After launch – YOY reporting indicates 249% increase of unique page views by prospective student audiences. Content Strategy Collaboration, Sarah Davis View Content Recommendations: Programs View Content Recommendations: Concentrations
