Academic Conversion and Loyalty/Advocacy Campaigns
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Virtual Tour
Drive interest in Pittsburgh Technical College with a compelling and interactive virtual tour. Feature a relatable host to guide visitors through campus. PTC marketing team won an academic marketing award for this project. Collaborators: Bart Levitt, Volkmar Kuntz, Laurie Tudor, Linda Allan
Text to Vote App
Successful use of this approach with Pittsburgh Technical College2011 – 2012Expanded audience geography included Central PA and South AmericaText to Vote – People’s Choice, Visions and Voices, Student Art Exhibition Collaborators: Bill ShowersMore information
River Nile Villages
River Nile Villages: Sudanese Education Fund, Website development.Developed mini-CRM to facilitate fundraising to build schools in South Sudan. The CRM was custom-built with all financial resources funneled toward the charitable cause. A grass-roots campaign was initiated to funnel donor traffic to a website. A lead form would collect donor information. The site admin could log …
Visions and Voices
These are screenshots of a custom control panel for a scholarship series called “Visions and Voices.” This control panel needed to be often accessed by many administrators at once. This scholarship campaign was nurtured over a period of just under a year through email, print and social media efforts, culminating in a scholarship contest and …
Enviro 21
Branding for Enviro21. Enviro21 is a collaborative of agencies who handle bidding and networking for waste management contracts. This branding exploration is a next-step in the evolution of the group’s current logo design and branding process.
Intertech ci
Intertech CI – was exploring options for rebranding and was interested in a new logo design. The radiating pattern around the “CI” is a variation on the “i” symbol from the original logo. This variation incorporates ideas that relate to systems integration, such as Progression (circular movement can be seen as going clockwise and counterclockwise, …