Manage transfer of domain without loss of traffic to facilitate institutional rebrandCoordinate with internal DNS manager to maintain two domains with Educause Coordinate with 3rd party SEO team on 301 redirects for domain transfer Execute bookmarking strategy with on-page alerts to prepare for transfer to new domain Develop alert and bookmarking system to maintain repeat …
Automating Display of Youtube Playlist content from Youtube API – rewrote page content PHP HTML SCSS SASS Javascript Previously, all page content was duplicate effort, updating site pages with new video content, after it was already uploaded to youtube. Since youtube is the data source all archive playlist pages on westliberty.edu can be automatically updated …
Accessibility – site originally designed with accessibility issues – use of axe dev tools to assess which elements were problematic – remove elements from template/theme files and fix css to correct contrast issues Performance – plugins and other site integrations cause performance and conversion issues on WordPress sites – use of tag manager and data …
Expanded google analytics tracking to include using cross domain measurement Academic site was only measuring primary .edu site – Other properties in need of tracking included, 3rd party tools such as: Salesforce, Donor nonprofit org, Campus Virtual Tour Also needed was a shift to GA4. Updated reporting reflects a need to nearly emulate Universal Analytics …
Analytics: Goals and Property Measurement Expansion Read More »
Campaign to educate and train website editors and content admins on various aspects of 248% jump in sessions after content strategy work on Media and Visual Arts microsite View resource materials
Media Visual Arts – Graphic Design – reboot launched around August 30, 2022 After launch – YOY reporting indicates 249% increase of unique page views by prospective student audiences. Content Strategy Collaboration, Sarah Davis View Content Recommendations: Programs View Content Recommendations: Concentrations
Word Press layout for Author, Richard Cytowic. Richard E. Cytowic is an American neurologist and author who rekindled interest in synesthesia in the 1980s and returned it to mainstream science. He was nominated for the Pulitzer Prize for his New York Times Magazine cover story about James Brady, the Presidential Press Secretary shot in the …
PTI: Showcase, was a campaign focused on attracting attention for the Graphic Design and Multimedia Programs at Pittsburgh Technical College (then, Pittsburgh Technical Institute). This adaptive/responsive website design features the winning portfolio work of various students from recent portfolio exhibitions. The desktop version of this microsite will display portfolio images in a modal window, where …
