Intertech ci

brand

Intertech CI – was exploring options for rebranding and was interested in a new logo design. The radiating pattern around the “CI” is a variation on the “i” symbol from the original logo. This variation incorporates ideas that relate to systems integration, such as Progression (circular movement can be seen as going clockwise and counterclockwise, centripetal and centrifugal forces), Integration (moving inward, all elements converging toward the “i”), panopticon (A concept linked to security/surveillance systems – The “i” can see all things from a centrally located vantage point (17-18th century, these days, could be multiple vantage points, but it’s a popular symbol)). The flow or ripple effect of the dot of the “i” could also represent a rock landing on the surface of a pond, signifying the impact or syngergy of elements working together.

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